How search will change over the next two years
Future-Proofing Your Marketing: What Kiwi Businesses Need to Know
Kia ora! As a small web and AI chatbot agency right here in New Zealand, we’re seeing massive shifts in how people find and connect with local businesses. Artificial intelligence is reshaping the landscape, but that’s just one piece of the puzzle. Here are some trends you’ll want to get on top of, plus tips on how to improve your digital marketing today.
1. Conversational AI & Chatbots
More and more customers expect a reply now, day or night. Chatbots aren’t just for support — they can handle quotes, bookings, and even sales on autopilot.
👉 How to improve: Add a simple chatbot to your website to answer common questions or guide people to book a service. It’s easier (and cheaper) than you might think.
2. Voice & Conversational Search
Kiwis are using Siri, Alexa and Google Assistant to search for businesses in a natural, conversational way. That means your website needs to reflect how people actually talk.
👉 How to improve: Add a FAQ page with real, everyday questions and answers. This helps you rank for voice searches.
3. AI-Powered Search Results
Google and Microsoft are serving up AI summaries instead of just blue links. People might get their answer without ever clicking through.
👉 How to improve: Beef up your website with authoritative, trustworthy content so the AI sees you as a credible source to cite. Think: local awards, reviews, and in-depth how-to guides.
4. First-Party Data & Privacy
Third-party cookies are going away. You’ll need to own your data by building up your own customer lists.
👉 How to improve: Offer something of value (like a discount or guide) in exchange for an email signup. Build that list and nurture it — don’t leave it up to Facebook or Google.
5. Short-Form Video
Video is still the fastest-growing way for people to discover brands, including local businesses.
👉 How to improve: Shoot some quick phone videos showcasing your services, behind the scenes, or happy customers. Share these on TikTok, Reels, and even embed them on your website.
6. Personalisation
AI makes it easier than ever to personalise what visitors see on your website, like different chatbot messages depending on time of day or user location.
👉 How to improve: Tailor your contact forms or website content to greet people by region or service area. Small touches build trust.
7. Local SEO Still Rules
At the end of the day, people will keep searching for “best plumber near me” — AI or no AI. Local rankings, reviews and Google Business listings still matter.
👉 How to improve: Check your Google Business Profile is up-to-date with hours, photos, and services. Ask your customers for reviews — every single one counts.
Take-aways!
AI will change how people find you, but the basics still matter: clear websites, great content, genuine reviews, and a bit of video magic. If you’d like a hand future-proofing your website or adding a chatbot, give us a shout — we’re here to help Kiwis grow.